Twitter announced the latest addition to their shopping family today: Twitter Shops.
With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.
When you go to the profile of a merchant that has Twitter Shops enabled, you’ll see a “View shop” button just above their Tweets. When you tap the button, it will open up that merchant’s shop, where you can scroll through items. When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.
The beta experiment is currently only open to select merchants and managed partners in the U.S and only iPhone users who use Twitter in English will be able to view and interact with the shops at this time.
Have you tested any of Twitter's other shopping features - Shop Module, Live Shopping, or Shopping Manager? We'd love to hear how ecommerce merchants are using Twitter for their businesses!