eBay Updates Store Features

Liz Morton
Liz Morton


UPDATE 8-9-21: eBay is expanding these updates to include eBayUK Shops

Announcing improvements and new features now live on the eBay Shops experience
Dear Business Sellers, We’re excited to share some updates we’ve recently made based on your feedback. Our goal is to ensure you get the most out of your eBay Shop. We’ve gradually upgraded our platform and want to introduce improvements and features that are now live. New look on edit shop The…

UPDATE: 7-29-21: eBay has made an official announcement about updates to the Store Features.

Announcing improvements and features now live on the eBay Stores experience
We are excited to share updates we’ve recently made based on your feedback. Our goal is to ensure you get the most out of your eBay Store. We’ve gradually upgraded our platform and want to introduce improvements and features that are now live. New look on edit store The edit store page now provid…

This update appears to have fixed one issue with store categories that had been plaguing sellers for a year.

Re: categories: “you cannot delete category until we’ve completed your previous request”
eBay posted an announcement on Thursday that they made changes to the store category backend. I went in to test things and found that the inability to add, delete and move categories is finally FIXED with these new changes! FYI - I don’t know if your team is still tracking this issue since Brian …

Unfortunately, it also appears that sellers have lost one critical piece of functionality - the ability to set the default sort order for their storefront to Best Match, Lowest or Highest Priced, Newly Listed, or Ending Soonest.

The option to choose the sort order no longer exists in the store settings, so sellers are currently stuck with whatever they had previously set.

Re: Sponsored Listings within Stores
Back when this issue was going on I made changes to my store. We had the option to control the sort order of our listings in our store view as buyers would see it. I used to use Best Match, but changed that when this glitch was going on. eBay made some changes to the Manage Store page and controll…

eBay has been promising some updates to the store experience for months and it looks like they're starting to roll out.

Here's what the new Edit Store page looks like:

Once you choose a banner and logo image and fill in the About section, you can preview a draft of the store in either desktop or mobile view.

If you choose to use the Featured Items section, those items will display at the top above other results.

I noticed eBay highlights the fact that an item might be "trending" at a lower price. This could lead buyers to look elsewhere or try to negotiate pricing even if the seller has not opted in to "best offer" on the listing.

Sellers are often not happy when eBay inserts things like this into their storefronts, believing since they pay for the store subscription, they should be in complete control of what's shown and there should not be ads or other "messaging" from eBay that might lead a buyer away from their store.

I suspect this may be a sticking point for many sellers.  I'd recommend reviewing this section regularly and adjusting the selections as needed if you're concerned about the trending price messaging.

It's not entirely clear where these trending prices come from. It looks to me like it might not include shipping, so it's possible this could particularly be a problem for sellers who offer "free shipping" if the trending price they are being compared to is other sellers' item price only, not including shipping (either separately or baked in).




eBay has also updated the Store Newsletter function.  There are two different newsletters you can send, a Welcome email for new followers and a recurring Item Showcase newsletter.


You can edit the About Us section and choose listings to feature.

Like many of the newly designed pages for Seller Hub, the spacing does not seem designed for optimum use on a desktop.  On a full screen 1920 x 1080 monitor, the preview area for the newsletter is very small and requires a lot of scrolling to see what your newsletter will look like.

The final review page has the same spacing problems - scrunched into a small section of the page with way too much scrolling required.

Item Showcase

The Item Showcase email allows you to enter a personalized message and choose which items to feature.

On the final review page you can choose to send the email once or automate the frequency and day of the week for an ongoing newsletter campaign.

eBay also has a Stores Hub page, which features stores across multiples categories.

Stores HUB products for sale | eBay
Get the best deals on Stores HUB when you shop the largest online selection at eBay.com. Free shipping on many items | Browse your favorite brands | affordable prices.

It would be interesting to know what the criteria is to be one of the "featured" stores on this page.

What do you think of the new eBay Stores experience? Let me know in the comments below!


Liz Morton Twitter Facebook LinkedIn

Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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