Value Added Resource Week In Review 9-18-22

Liz Morton ~ Founder
Liz Morton ~ Founder


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Welcome to the Value Added Resource ecommerce news week in review!

Don't forget eBay Open is coming up on September 21-23. eBay community staff have confirmed many announcements for the Fall Seller Update will be revealed at Open, with a full update release to follow.

If you can't make it to the virtual event, don't worry - Value Added Resource will have full coverage so you don't miss a beat!

eBay Open 2022 Set For September 21-23
eBay Open 2022 is officially scheduled for September 21-23 & will be mostly virtual with some in person events in New York, Austin, & LA.

eBay News

eBay CEO Jamie Iannone and CFO Steve Priest had a fireside chat at Goldman Sachs annual Communicopia conference - details and commentary from an experienced seller perspective πŸ‘‡

eBay At Goldman Sachs Communacopia 2022
Commentary on eBay CEO Jamie Iannone & CFO Steve Priest at Goldman Sachs Communacopia 9-12-2022

At the conference, Jamie told investors eBay is making changes to Promoted Listings to show more ads of same/similar items on listings - and bafflingly he thinks stuffing over 100 competitor listings on item pages is an improvement to the buyer experience.

eBay Thinks 100 Ads On A Listing Page Is Improvement?!
eBay CEO Jamie Iannone says 100+ Promoted Listings ads of β€œlike” items on listings provides benefit to buyers.

In addition to the quick take reaction on that one, I also took a deeper look at how eBay Promoted Listings ads in search and on item pages impact the buyer experience.

Spoiler alert - it's not pretty.

Are eBay Ads Ruining The Buyer Experience?
Irrelevant sponsored search results & 100 ads stuffed on listing pages - has eBay Promoted Listings gone too far?

SVP International Joo Man Park apparently left the company in July but eBay took over a month to disclose his departure and remove him from the Our Leaders page.

His European counterpart, Rob Hattrell, also left in July and both roles have now been combined with Jordan Sweetnam, previously VP Americas now VP Global, covering all domestic and international operations.

More eBay Exec Losses - SVP International Joo Man Park Steps Down
The eBay executive losses continue as it appears SVP International Joo Man Park has left the company.

There's a new VP Seller Experience in town as Xiaodi Zhang finally replaces Harry Temkin after 15 months with no one in this critical seller facing leadership position.

Xiaodi was previously a Director Buyer Experience at eBay in 2010 and returns after 10 years as Chief Product Officer at 1stDibs.

eBay Has A New VP Seller Experience - Xiaodi Zhang
eBay has a new VP Seller Experience, Xiaodi Zhang, who returns to eBay after a 10 year stint at 1stDibs.

eBay Chief Technology Officer Mazen Rawashdeh is fresh off sabbatical and stopped by the Modern CTO podcast to chat about 30 years in tech leadership and the importance of corporate culture.

Now that he's back and refreshed, maybe he can turn some of that experience and leadership to fixing the many ongoing technical glitches that continue to plague the platform?

eBay CTO Mazen Rawashdeh Talks Sabbaticals & Tech Innovation
eBay’s Chief Technology Officer Mazen Rawashdeh stopped by the Modern CTO podcast to chat about 30 years in tech leadership.

Amazon News

Here in the US, it's been a foregone conclusion for quite some time that Amazon rules the ecommerce game, but historically that hasn't been the case in Australia.

Could that be changing? Experts seem to think so, pointing to shipping speeds and user experience as driving forces for Amazon's growth and/or eBay's stagnation in the region.

Will Amazon Beat eBay In Australia?
Amazon dominates US ecommerce, while eBay has reigned supreme in Australia - could that be changing?

Amazon held their Accelerate 2022 seller conference this week and there were some very interesting announcements!

They are going all in on Buy With Prime, now offering new marketing solutions for the program including Amazon funded co-branded social media ads.

Amazon Bets Big On Buy With Prime
Amazon Buy With Prime offers new marketing solutions including Amazon funded co-branded social media ads!

Express Payouts will allow sellers to receive deposits within 24 hours rather than waiting 3-5 days on ACH bank transfers. The service will be free through October 2023, then will incur a flat fee of $0.50 after that.

Amazon Introduces Express Payouts
Amazon Express Payouts allows sellers to get payouts in 24 hours vs 3-5 days with ACH.

Amazon has expanded their free marketing tools for sellers with Tailored Audiences that allow remarketing campaigns to be targeted for repeat, high value, or recent buyers.

Amazon Tailored Audiences Expands Customer Engagement
Amazon sellers can now re-market to repeat, high value & recent customers with Tailored Audiences.

And by far the biggest reaction I saw from sellers at Accelerate has been to the announcement of new seller support tools, including a special Escalate This Case button to access a higher level of support for complex issues.

Amazon Expands Seller Support & Escalation Tools
Amazon announces expanded seller support tools & pilot program for escalations at Accelerate seller conference.

Other News

Are new features for social media influencer collaboration on the way for Etsy sellers? A new seller survey and recent addition to Etsy's affiliate program point to that possibility.

Etsy Eyeing Social Media Influencer & Creator Collabs
A recent addition to Etsy’s affiliate program & new seller survey point to expanding influencer collab efforts.

And finally, the American Postal Workers Union has officially adopted a resolution calling for Postmaster General Dejoy to resign or be removed, citing what they call "destructive changes" to USPS operations that have delayed mail, increased prices and undermined public confidence in the Postal Service.

American Postal Workers Union Calls For Removal Of PMG Dejoy
American Postal Workers Union adopts resolution calling for Postmaster General DeJoy to resign or be removed.

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Week In Review

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